Objective: The objective of this project was to take an existing and company and re-brand their company values & goals to improve sales in their location.
Process: Extensive research on existing branding and competitors guided the re-branding process for the company. The redesign focused on a new logo and stationery aligned with the established aesthetic, emphasizing consistency to complement the overall brand identity. A personalized style guide was created to establish new branding rules, including sizing and font guidelines. Additionally, hand-drawn graphical elements were incorporated to enhance visual appeal. The successful outcome combined research-driven decisions with creative customization, resulting in an enhanced company image while maintaining brand identity.
Materials/Mediums Used: I used Adobe Illustrator, InDesign, Photoshop, and free digital mock-up platforms for different elements of this project.
Materials/Mediums Used: I used Adobe Illustrator, InDesign, Photoshop, and free digital mock-up platforms for different elements of this project.
