Objectives: The objective of this project was to come up with a fictional company and design a logo, branding, and package design for a fictional barbecue sauce company.
Process: The process of designing a company as well as all its branding elements, gave me a chance to experiment with choosing unique colours and designing a personalized logo gave me a lot of creative freedom with this project. Choosing these elements allowed me to stay consistent with branding the logo design, the flavour of the sauce, the shape of the bottle, the package design, and much more. I enjoyed this project overall because of how much freedom I had because it allowed me to experiment with fun colours and font choices, as well as layout and aesthetics.
Materials/Mediums Used: I used Adobe Illustrator, Dimensions, and Photoshop.
