Beer Can Mockup
Objectives: The objective of this project was to create a limited edition beer can design for the Pabst Blue Ribbon Canada contest, ArtCan 2025.
Process: The process of designing a beer can for the Pabst Blue Ribbon contest began with understanding the brand's target audience and core values. Given that Pabst Blue Ribbon appeals to a wide range of people who value authenticity and creativity, I aimed to blend their rich heritage with modern artistic trends. I focused on creating a design that is eye-catching and reflects the brand's commitment to quality. Ultimately, the final product aims to resonate with long-time fans while inviting new customers to connect with Pabst Blue Ribbon.
Materials/Mediums Used: I used Adobe Illustrator to design the overall layout and illustrations, along with the provided branding colours.
Original Beer Can Illustration
